Yakka Food Stuff
About
Yakka Food Stuff is a Dubai, UAE based staple foods brand created for everyday household essentials, beginning with rice as the first product in its range.
Project overview
CreaticX developed the identity system, logo, packaging direction and stationery foundation for the brand. For the rice launch, we designed the complete packaging system along with product-facing content, adapting the communication for both English and Arabic use.
Scope / deliverables
Identity System
The visual identity was designed to feel clear, accessible and trusted across staple food products while staying flexible for future product ranges.
Rice Packaging
Rice was the first product in the Yakka Food Stuff range, so the packaging needed to establish shelf presence, product clarity and bilingual communication from the start.
Packaging & Stationery Mock-ups
Selected rice packaging, bilingual label and stationery mock-ups showing how the Yakka Food Stuff identity works across product and brand touchpoints.
Final overview
A practical Dubai-based staple foods brand system created to help Yakka Food Stuff launch its rice range with clear packaging, bilingual content and a consistent identity foundation.