Peachy Booty
About
Peachy Booty is a Gen-Z streetwear brand with a youthful, expressive and fashion-led personality built for social-first discovery.
Project overview
CreaticX developed a punchy brand system that could move across apparel, product drops, campaign launches and a digital storefront presence.
Scope / deliverables
Identity
A bold identity system gives Peachy Booty clear attitude, quick recognition and flexibility across fashion-led applications.
Apparel / Streetwear Applications
The visual language was considered across clothing, labels and product-facing moments so the identity could feel natural in a streetwear context.
Website & Social Commerce
The Peachy Booty brand system was extended into a youth-led digital presence designed for product drops, visual storytelling, campaign launches and social-first shopping behaviour.
Live website preview
If the site blocks embedded previews, click to open it in a new tab.Brand system highlights
Additional identity, apparel and campaign visuals from the wider Peachy Booty brand system.
Final overview
A fashion-first identity system built to help Peachy Booty feel expressive, young and ready for social-led growth.